While it will no doubt affect their bottom line a little, Apple will issue a free case to all iPhone 4 purchasers or reimburse those who have already purchased a case. The case, it seems, is plenty effective in reducing the antenna reception issue that occurs when a user places his/her hand or fingers over the flawed design of the antenna that wraps around the exterior of the iPhone 4. This comes at no surprise to me and is the more sensible approach to correcting the issue which Apple continues to maintain has been blown way out of proportion by those who simply want to take shots at the technology giant. Certainly more sensible than, say, telling people to place a piece of duct tape over the weak spot in the antenna (Consumer Reports – bunch of agenda driven dumb asses).
To be fair, without Consumer Reports’ ground breaking article (** hear the sarcasm, please **) Apple might still be responding to emails suggesting that customers simply hold their phone differently or issuing a PR statement that tries to redirect the issue as a software problem that is simple to fix while continuing to tout how great their device is. But after seeing their stock price take a hit after CR’s “duct tape” solution, Apple finally had to come to grips with what the matter was going to do to their company image as a whole. So you iPhone 4 users can thank CR, I guess, for getting you a new case sooner, rather than later.
No word on exactly what case is being offered or if there will be a maximum dollar amount associated with reimbursement, but I’m sure those details will come out shortly.
Apple clearly dealing with it’s first real bruise in quite some time.